{"id":70,"date":"2024-08-21T02:27:32","date_gmt":"2024-08-21T02:27:32","guid":{"rendered":"https:\/\/demo.harutheme.com\/famipress\/?page_id=70"},"modified":"2025-02-05T16:31:14","modified_gmt":"2025-02-05T16:31:14","slug":"about-us","status":"publish","type":"page","link":"https:\/\/americantallowinstitute.org\/?page_id=70","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"70\" class=\"elementor elementor-70\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb5afa e-flex e-con-boxed e-con e-parent\" data-id=\"1eb5afa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52b9c17 e-con-full e-flex e-con e-child\" data-id=\"52b9c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e03cfc4 elementor-widget elementor-widget-haru-heading\" data-id=\"e03cfc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"haru-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"haru-heading-title haru-heading-title--heading-2\">We're Reclaiming Health for All Americans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71013f e-flex e-con-boxed e-con e-parent\" data-id=\"f71013f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9bc3d2 e-con-full e-flex e-con e-child\" data-id=\"f9bc3d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4147802 elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"4147802\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:27,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"252\" height=\"335\" src=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design2.jpg\" class=\"attachment-full size-full wp-image-7804\" alt=\"\" srcset=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design2.jpg 252w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design2-226x300.jpg 226w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8d6ee elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"7c8d6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.8,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"338\" height=\"239\" src=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design1.jpg\" class=\"attachment-full size-full wp-image-7803\" alt=\"\" srcset=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design1.jpg 338w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design1-300x212.jpg 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9203ea elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"c9203ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:21,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1220\" height=\"675\" src=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4.jpg\" class=\"attachment-full size-full wp-image-7845\" alt=\"\" srcset=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4.jpg 1220w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4-300x166.jpg 300w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4-1024x567.jpg 1024w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4-768x425.jpg 768w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design4-600x332.jpg 600w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62defd elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"e62defd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-6.45,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/happy.jpg\" class=\"attachment-large size-large wp-image-7888\" alt=\"\" srcset=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/happy.jpg 612w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/happy-300x200.jpg 300w, https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/happy-600x400.jpg 600w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0315e5 e-flex e-con-boxed e-con e-parent\" data-id=\"d0315e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b5b152 e-con-full e-flex e-con e-child\" data-id=\"8b5b152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc43637 elementor-widget elementor-widget-haru-heading\" data-id=\"bc43637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"haru-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"haru-heading-title haru-heading-title--heading-2\">The American Tallow Institute: Reclaiming Health Through Natural Means<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6a291 elementor-widget elementor-widget-text-editor\" data-id=\"6c6a291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The founders of the American Tallow Institute came together with a bold vision\u2014to help Americans rediscover the time-honored benefits of tallow and free their homes, kitchens, and skincare from harmful seed oils and synthetic chemicals.<\/p><p>From these beginnings, the Institute has grown into the leading voice for tallow education, advocacy, and innovation. We are committed to helping individuals and families make informed choices about their health by replacing industrial ingredients with nature\u2019s original solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b451a6 e-con-full e-flex e-con e-child\" data-id=\"9b451a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ba5ef elementor-widget elementor-widget-text-editor\" data-id=\"a6ba5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For decades, the rise of highly processed oils and chemical-laden products has contributed to declining health, from metabolic disorders to skin conditions. The American Tallow Institute stands at the forefront of a movement to reverse these trends\u2014empowering consumers with knowledge, supporting ethical ranching practices, and promoting the use of pure, natural tallow in food, beauty, and wellness.<\/p><p>Our reach and impact continue to grow. Through research, public awareness, and partnerships with industry leaders, we are helping Americans take back their health one choice at a time. The future is clear: it\u2019s time to return to what works.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bf5bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"7bf5bc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fad3fa7 e-con-full e-flex e-con e-child\" data-id=\"fad3fa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5165a elementor-widget elementor-widget-haru-heading\" data-id=\"dc5165a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"haru-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"haru-heading-title haru-heading-title--heading-2\">Discover more<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bddfb0 elementor-widget elementor-widget-haru-accordion\" data-id=\"4bddfb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"haru-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                          <!--   <div class=\"haru-accordion haru-accordion--style-4\" role=\"tablist\">\n                                    <\/div> -->\n                <div class=\"haru-accordion haru-accordion--style-4\" role=\"tablist\">\n                    \n                                            <div class=\"haru-accordion-item active\">\n                            <div id=\"haru-tab-title-7951\" class=\"haru-tab-title active\" data-tab=\"1\" role=\"tab\" aria-controls=\"haru-tab-content-7951\">\n                                                                    <span class=\"haru-accordion-icon haru-accordion-icon-right\" aria-hidden=\"true\">\n                                                                            <span class=\"haru-accordion-icon-closed\"><i class=\"phosphor phosphor-caret-down\"><\/i><\/span>\n                                        <span class=\"haru-accordion-icon-opened\"><i class=\"phosphor phosphor-caret-up\"><\/i><\/span>\n                                                                        <\/span>\n                                                                <a class=\"haru-accordion-title\" href=\"\">Why Tallow? The Science of Natural Wellness<\/a>\n                            <\/div>\n                            <div id=\"haru-tab-content-7951\" class=\"haru-tab-content haru-clearfix active\" data-tab=\"1\" aria-labelledby=\"haru-tab-title-7951\"><p>Tallow, rendered from healthy, pasture-raised cattle, is packed with essential nutrients that support overall health. Unlike seed oils, which are highly processed and inflammatory, tallow contains:<\/p><ul><li><strong>Healthy Fats:<\/strong> A balanced ratio of saturated and monounsaturated fats that support heart health, brain function, and cellular integrity.<\/li><li><strong>Vitamins A, D, E, and K:<\/strong> These fat-soluble vitamins are crucial for skin regeneration, immune support, and metabolic function.<\/li><li><strong>Bioavailable Nutrients:<\/strong> Easily absorbed by the body, tallow promotes sustained energy, healthy skin, and a strong metabolism.<\/li><\/ul><\/div>\n                        <\/div>\n                                            <div class=\"haru-accordion-item \">\n                            <div id=\"haru-tab-title-7952\" class=\"haru-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"haru-tab-content-7952\">\n                                                                    <span class=\"haru-accordion-icon haru-accordion-icon-right\" aria-hidden=\"true\">\n                                                                            <span class=\"haru-accordion-icon-closed\"><i class=\"phosphor phosphor-caret-down\"><\/i><\/span>\n                                        <span class=\"haru-accordion-icon-opened\"><i class=\"phosphor phosphor-caret-up\"><\/i><\/span>\n                                                                        <\/span>\n                                                                <a class=\"haru-accordion-title\" href=\"\">Beyond the Kitchen: Tallow in Skincare & Wellness<\/a>\n                            <\/div>\n                            <div id=\"haru-tab-content-7952\" class=\"haru-tab-content haru-clearfix\" data-tab=\"2\" aria-labelledby=\"haru-tab-title-7952\"><p>For centuries, tallow has been used as a natural moisturizer and healing agent. Unlike commercial lotions filled with synthetic preservatives, tallow-based skincare deeply nourishes and protects the skin. Benefits include:<\/p><ul><li><strong>Mimicking Human Skin Oils:<\/strong> Tallow is biocompatible with our skin\u2019s natural structure, making it highly effective for hydration.<\/li><li><strong>Soothing Inflammation:<\/strong> Rich in anti-inflammatory compounds, tallow helps calm conditions like eczema, psoriasis, and acne.<\/li><li><strong>Free from Toxins:<\/strong> No parabens, artificial fragrances, or endocrine-disrupting chemicals\u2014just pure, skin-loving nutrients.<\/li><\/ul><\/div>\n                        <\/div>\n                                            <div class=\"haru-accordion-item \">\n                            <div id=\"haru-tab-title-7953\" class=\"haru-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"haru-tab-content-7953\">\n                                                                    <span class=\"haru-accordion-icon haru-accordion-icon-right\" aria-hidden=\"true\">\n                                                                            <span class=\"haru-accordion-icon-closed\"><i class=\"phosphor phosphor-caret-down\"><\/i><\/span>\n                                        <span class=\"haru-accordion-icon-opened\"><i class=\"phosphor phosphor-caret-up\"><\/i><\/span>\n                                                                        <\/span>\n                                                                <a class=\"haru-accordion-title\" href=\"\">Leading the Movement for a Healthier Future<\/a>\n                            <\/div>\n                            <div id=\"haru-tab-content-7953\" class=\"haru-tab-content haru-clearfix\" data-tab=\"3\" aria-labelledby=\"haru-tab-title-7953\"><p>The American Tallow Institute is more than an advocate\u2014it\u2019s a movement dedicated to reshaping the way we think about health and wellness. We work with ranchers, researchers, and industry leaders to promote ethical sourcing, sustainable practices, and greater awareness of tallow\u2019s benefits. Through education, outreach, and partnerships, we are helping Americans reclaim their health, one natural choice at a time.<\/p><p>Join us in restoring tradition, supporting real health, and saying no to harmful chemicals and seed oils. The future is natural, and it starts with tallow.<\/p><\/div>\n                        <\/div>\n                    \n                    \n                    \n                                    <\/div>\n                \n            \n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71370a e-con-full e-flex e-con e-child\" data-id=\"d71370a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f05e1 elementor-widget elementor-widget-haru-banner\" data-id=\"c1f05e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"haru-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                            <div class=\"haru-banner haru-banner--style-0 haru-banner--hover-scale\">\n                    \n\t\t\t<a class=\"\" href=\"https:\/\/demo.harutheme.com\/famipress\/member\/\" >\n\t\t\t\t<div class=\"haru-banner__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/americantallowinstitute.org\/wp-content\/uploads\/2025\/02\/Untitled-design.jpg\" alt=\"American Tallow Institute\">\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n                <\/div>\n            \n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We&#8217;re Reclaiming Health for All Americans The American Tallow Institute: Reclaiming Health Through Natural Means The founders of the American Tallow Institute came together with a bold vision\u2014to help Americans rediscover the time-honored benefits of tallow and free their homes, kitchens, and skincare from harmful seed oils and synthetic chemicals. From these beginnings, the Institute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7845,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-70","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70"}],"version-history":[{"count":4,"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":7893,"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/pages\/70\/revisions\/7893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=\/wp\/v2\/media\/7845"}],"wp:attachment":[{"href":"https:\/\/americantallowinstitute.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}